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Qualicare: Addressing Complete Home Care Needs of Families

As the VP of Business Development at Qualicare, Nathan Weber is an Entrepreneur and an expert in Lead Generation, Sales and Marketing, and New Business Models, with over 24 years of experience in the Franchise world. And it's thanks to that expertise that thefranchiseuniverse.com featured him in their latest interview, where he talks about the fast-growing needs for Senior Home Health Care Services and how innovative technology solutions and continuous training on the care professionals will enable Qualicare to deliver exceptional care.

Many times, the youths of the families may be busy in their learnings, tasks, and responsibilities, and they may not get sufficient time to pay attention to the needs and care of the elder people in the family. For many seniors with limited strength or mobility, daily tasks are simply more difficult and time consuming than in previous years. To address these needs Qualicare Home Care’s caregivers offer a helping hand to seniors in the family around the home and assist with activities of daily living.

With Daily Tasks and Household Management assistance, Qualicare’s caregivers provide the support and assistance your loved one needs to live safely at home. From delivering specialized home care to managing everyday tasks, or simply keeping company for your loved one, Qualicare works with clients to develop a custom home care plan that compassionately responds to your lovedone’s needs, for as long as they need it. Whether your loved one needs help around the house or more specialized attention, its 360° Approach provides a complete care solution.

Qualicare’s personal care services cover many of the physical aspects of home care. These services are particularly useful to clients with limited strength, coordination, or mobility, as well as clients coping with chronic health conditions such as arthritis or diabetes. The company provides complete care for people’s body and home. With Qualicare it is possible for clients to make their everyday life more manageable, comfortable and enjoyable.

Nathan Weber is the VP of Business Development at Qualicare. Nathan is an Entrepreneur and an expert in Lead Generation, Sales and Marketing, and new Business Models, with over 24 years of experience in the Franchise world. His flexibility and well-rounded background make him an asset in any business environment. As the VP of Franchise Development, Nathan has driven a lot of Qualicare’s expansion by finding qualified candidates who are passionate about healthcare and desire to be entrepreneurs.

In an interview with The Franchise Universe, Nathan Weber shares the journey of Qualicare Home Care and about its contribution in the Home Healthcare and Senior care along with its contributions to the franchises. Qualicare’s system allows for both medical and non-medical backgrounds. It is fueled by people who want to make a real difference. It offers a very affordable start-up model with high returns on investment. It guides franchises step by step in becoming a successful, happy Qualicare franchise partner. It provides customized support to franchises at every stage of their businesses, initial training, start-up phase, and growth phase.

Below are the Highlights of the Interview:

  • Give us a brief overview and journey of Qualicare since its inception along with your role at the company.

    When Wayne Nathanson’s father was diagnosed with Lou Gherig’s disease, his challenging care required coordinating over 40 care and health practitioners. Fortunately, his wife Andrea’s nursing skills, home care expertise, and resourcefulness created a system that allowed his father to be provided with the holistic care he needed. As you can imagine, the care was quite complex. Andrea and Wayne, an experienced businessman, were the perfect combination of experiences to begin a company focused on case management from the start. Since then, Qualicare has opened locations across all of Ontario and is starting to expand into the rest of Canada and the United States.

  • As a business leader, what is your opinion on the effects of the current pandemic on the Hospital & Health Care Industry?

    We’ve seen healthcare preferences make a sharp shift from long term care facilities as the norm to families and the elderly desire to stay in the home and receive care there instead. These days, three out of four older Americans plan to age in place—that is, live independently in their family homes. And thanks to innovative care strategies, it’s entirely possible for seniors to live safely in the place they feel most comfortable.
  • What is your opinion on the advancements for Veterans Care to improve the offerings with newer technological developments, especially when it comes to building a population of healthy individuals?

    With the help of technology, seniors are empowered to live more independently. That involves everything from electric stairlifts to monitoring devices, home safety alarms, and smart lighting systems. Even seeing a doctor has become easier: thanks to Telemedicine, you can call or video chat with your physician or specialists remotely, eliminating the need to travel and spend time in medical offices. Qualicare has technology partners with our local care team to help put together the right plan for care and technology working together.

  • Which is the best way to meet today’s and tomorrow’s challenges with your Exceptional assistance for urgent needs coming our way?

    The best way we can do this is by pushing forward on multiple fronts for advancement and always working to anticipate the needs of the families we care for. We are doing this by searching for qualified franchise owners to be able to provide our 360-degree care in more parts of North America, continually pushing the standard of care to go beyond care, finding the right local partners and innovative technology solutions, and ensuring we are training our care professionals the right way to be able to deliver on our promise of exceptional care.

  • As an established business leader, what would be your advice to the budding healthcare leaders aspiring to venture into the Home Health Care Services?

    The biggest piece of advice I can give is to get into this industry only if your heart is in it and you’ll go to great lengths to ensure the quality of care is high. The families we care for need to be able to rely on the support and coordinated care we provide and beyond that, the business is incredibly rewarding.

  • How do you envision on sustaining your holistic care competency in a cutthroat and volatile world of wellness center? Where do you see your Home Care in the next five years?

    Our holistic approach looks at both medical and non-medical care and designs a personalized care plan that works towards the goal of the individual, whether that be recovery from illness, improving quality of life, reversing conditions, or simply being able to live the last stage of life at home. In the end, companies that have the right intentions and are able to execute will thrive and if we are serving our clients knowing we are achieving this high standard, we will be living out our mission.

Interested in learning more?

The home health care business will have no shortage of prospective clients in the coming years, and Qualicare’s model continues to meet the needs of people seeking out long-term care.

Curious to learn more? Click here to Request Information about Qualicare’s senior care franchise opportunities today!


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How to Grow a Qualicare Client Base

How to Grow a Qualicare Client Base

This summer, Google released two new “core updates,” shaking up the algorithms used for internet searches. The June “core updates” brought web traffic down for some companies, and up for others. It is not uncommon for Google to shake up its algorithms, and it’s important for companies to be ready for traffic to unexpectedly fall from their websites.

Many companies, including Qualicare, therefore use a multi-pronged approach to attracting clients that are not limited to digital marketing. Companies that rely on several channels to attract clients can rest more easily knowing their company is continuously advertised, even when Google shakes up its algorithms multiple times per year. 

The Covid-19 pandemic ushered in a home health care boom that favourably impacted Qualicare franchises. According to Nathan Weber, Qualicare’s Vice President of Franchise Development, Qualicare saw a growth of 50% more new franchises than the previous two years.

As the world moves into a post-pandemic paradigm, home health care will remain a great need. By 2030, all baby boomers will have reached retirement age. One in eight of those elderly adults living at home will require long-term care, with conditions ranging from dementia and Alzheimer’s Disease, cancer, and long-term recovery from surgeries.

As families of loved ones needing long-term care to ask the question “how much does senior care cost?” Prospective clients will be searching out options for affordable long-term care through personal referrals and internet searches.

So how does an in-home senior care franchise owner connect with people who need the best senior home care available?

Here are three ways Qualicare recommends finding clients:

Networking to build a client base

Referrals from health care workers are key to establishing a client base. Since so many of the clients coming to Qualicare have spent time at hospitals and in health care facilities, establishing relationships with the care providers themselves is an important first step in getting the word out about your Qualicare franchise.

It is recommended for franchise owners to spend their first year frequently networking with health care workers, hospital social workers, family doctors, health care specialists, discharge planners and community health organizations, who can build a bridge between a Qualicare business and clients who are in need of long-term care.

Members of the clergy and hospital chaplains who minister to people experiencing health care difficulties are important people to get to know as well. Essentially, anyone who might be assisting seniors and people with health care challenges is important to be in contact with, as they will be able to refer Qualicare to those in need.

Networking to build a client base also naturally occurs when hiring quality employees. Consider that a nurse of many years will have relationships with numerous people in the healthcare industry, who can provide referrals to prospective clients. The strength of the employee will correspond to the strength of a natural network of new clients, and Qualicare helps franchise owners to find great employees.
Digital Marketing
Qualicare utilizes the latest digital marketing systems including Google and Facebook advertising. As we mentioned at the beginning of this blog, these systems shake up search engine algorithms regularly, so Qualicare utilizes a variety of inbound and outbound marketing strategies to be sure our content remains easily searchable.

Here are a few ways Qualicare makes sure prospective clients can find the best senior home care available through digital marketing:
  • Search Engine Optimization (SEO): Qualicare regularly investigates the most-searched-for keywords for senior home health care and integrates these keywords into the company’s digital footprint (like this blog you’re reading!) and Qualicare’s online resource library.
  • Email and content marketing: such as blog content, handbooks for seniors and email campaigns aiming at both educating our client base and offering our services
  • Mobile display advertisements: managed by a trusted vendor in partnership with each franchise owner
Media Relations & Public Relations

Feature articles in newspapers and magazines are a fantastic free way to attract clients who are in search of both long-term care for a loved one and are curious to learn more about senior care franchise opportunities. Qualicare founders Wayne and Andrea Nathanson regularly were featured in their community’s press, which helped to elevate Qualicare’s mission and attract clients.

Media relations can be as simple as pitching an inspiring story about a Qualicare employee or client to a reporter or inviting members of the media to cover Qualicare’s events. A basic press release or media advisory that is sent to members of the media informs news outlets of a story they might want to cover.

Additionally, speaking at events or seminars is a public relations tool to advertise Qualicare’s services with other healthcare and business professionals. Regularly participating in community events also elevates Qualicare’s message, and incorporates Qualicare’s services into the community’s health care network.

Interested in learning more?

The home health care business will have no shortage of prospective clients in the coming years, and Qualicare’s model continues to meet the needs of people seeking out long-term care.

Curious to learn more? Click here to Request Information about Qualicare’s senior care franchise opportunities today!


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